Back in 2017 we noticed that when it comes to interior design the online resources for customers where pretty poor - compared to other industries. Despite the fact that we had to live a long time with our interior, the help we found online was not what we expected. And not worth the budget we wanted to spend.
So what to do on a rainy winter sunday, when you have time to think about the cosiness of your home, but all stores are closed? This is the moment where we decided to build a tool that would help people to get help in a fun and useful way.
Since our foundation, we have endeavored to set up our resources remotely and flexibly. We are looking for the best in their field and in return we offer full flexibility.
Our team members are working spread around the globe. We believe in diversity and responsibilities.
Our decision-makers are the customers. Together with them, we try out new concepts qualitatively through observed, guided interviews and in the context of real purchase situations.
Based on their feedback we identify recurring patterns from individual opinions to gradually improve our solutions.
Our tools are never finalized. We iterate conversion-critical details in production and continuously improve them through statistically validated A/B tests.