Privacy policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Offerings").

As of July 23, 2020

Content Overview

  • Introduction
  • Responsible
  • Overview of the processing
  • Contact data protection officer
  • Relevant legal bases
  • Safety measures
  • Transfer and disclosure of personal data
  • Data processing in third countries
  • Use of cookies
  • Provision of contractual services within the scope of the style finder
  • Commercial and business services
  • Registration and login
  • Contact us
  • Provision of the online offer and web hosting
  • Commercial communication via mail, fax or telephone
  • Online marketing
  • Presence in social networks
  • Plugins and embedded functions and content
  • Planning, organization, and support tools
  • Deletion of data
  • Changes and updates to the privacy policy
  • Rights of data subjects
  • Definitions of terms

Responsible

Conversional GmbH
Römerstr. 69
70180 Stuttgart
Germany

Persons authorized to represent the company: Tobias Lange (Managing Director), Clemens Hildebrandt (Managing Director)
Email address: ch@conversional.de
Imprint: https://www.conversion.al/de/imprint

Contact data protection officer

lang@datenschutzadvokat.de

Overview of the processing

The following overview summarizes the types of data processed, the purposes of their processing and the data subjects.

Types of data processed

  • Inventory data (names, addresses, etc.)
  • Content data (text inputs, photographs, videos)
  • Contact details (email, phone numbers)
  • Meta/communication data (device information, IP addresses)
  • Use data (web pages visited, interest in content, access times)
  • Contract data (subject of contract, term, customer category)
  • Payment data (bank details, invoices, payment history)

Categories of Affected Individuals

  • Interested parties
  • Communication partner
  • Customers
  • Users (website visitors, users of online services)

Purposes of processing

  • Preparation of our online offer and user-friendliness
  • Visit action evaluation
  • Office and organization procedures
  • Direct marketing (by e-mail or postal mail)
  • Interest-based and behavioral marketing
  • Contact requests and communication
  • Conversion measurement (measurement of the effectiveness of marketing measures)
  • Profiling (creating profiles of users)
  • Remarketing
  • reach measurement (access statistics, recognition of returning visitors)
  • Safety measures
  • Tracking (interest/behavioral profiling, cookies)
  • Contractual performance and service
  • Manage and respond to requests

Relevant Legal Bases

In the following, we share the legal basis of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, the national data protection regulations in your, or our country of residence and domicile may apply.

  • Consent (Art. 6 para. 1 p. 1 lit. a DSGVO) - The data subject has given his/her consent to the processing of personal data relating to him/her for one or more specific purposes.
  • Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO) - Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures carried out at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Rightful interests (Art. 6 para. 1 p. 1 lit. f. DSGVO) - The processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

National data protection regulations in Germany - In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, and automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Safety measures

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with the law, taking into account the state of the art, the cost of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, deletion of data, and response to data compromise. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.

Shortening of the IP address - If it is possible for us or the storage of the IP address is not necessary, we shorten or have your IP address shortened. In the shortening of the IP address, also known as "IP masking", the last octet, i.e. the last two numbers of an IP address are deleted (the IP address is in this context, an Internet connection by the online access provider individually assigned identifier). The shortening of the IP address is intended to prevent the identification of a person on the basis of their IP address or to make it significantly more difficult.

SSL encryption (https) - To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and disclosure of personal data

In the course of our processing of personal data, it may happen that the data is communicated to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or disclosure, or transfer of data to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to explicit consent or contractually or legally required transfer, we process or allow the processing of data only in third countries with a recognized level of data protection or on the basis of special guarantees, such as contractual obligation by so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection rules (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Use of cookies

Cookies are small files that are stored on the user's device. Within the cookies can be stored different data. The information may include, for example, the language settings on a website, the login status, a shopping cart or the place where a video was watched.

Cookies are generally also used when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored in a user profile via individual websites. These profiles are used, for example, to display ads to users that match their potential interests. This process is also referred to as "tracking", i.e. tracking the potential interests of users. The term cookies also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as "user IDs").

If we use cookies or tracking technologies, we will inform you about this in our data protection statement.

Notes on legal bases - The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g., in a business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations.

Revocation and objection (Opt-Out) - Regardless of whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as "Opt-Out").

You can initially declare your objection by means of your browser settings, e.g. by deactivating the use of cookies (whereby this may also restrict the functionality of our online offering).

An objection to the use of cookies for online marketing purposes can be made for a large number of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ or generally at http://optout.aboutads.info can be explained.

You will also find further information on the possibility to object in the context of the information on the respective processing in this data protection statement.

  • Types of data processed: Usage data (web pages visited, interest in content, access times), meta/communication data (device information, IP addresses).
  • People concerned: Users (website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Provision of contractual services under the style finder

The following information explains the contents of our style finder and the associated personalized e-mails, as well as the registration, dispatch and statistical evaluation procedures, and your rights of revocation and objection.

The use of the style finder by our partner companies that use the style finder is for the purpose of simplifying communication with interested parties for the products and services of the partner companies (e.g., by allowing customers to select the product constellations that correspond to their wishes before sending an offer request). In this context, personal data of the interested parties is collected and processed by us on behalf of the partner companies in accordance with the legal requirements for the purpose of responding to their pre-contractual inquiries (e.g., e-mail addresses of the interested parties are forwarded to us).

Users can request a personal style result. As part of the registration process, the required mandatory information will be provided to users. The contents of the results are not public and cannot be indexed by search engines. These contents including user data will be deleted at the request of the user, subject to their retention is necessary for commercial or tax reasons. It is the responsibility of the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

The registration for the style finder takes place in a so-called double opt-in process. This means that after registration, users receive an e-mail in which they are asked to confirm their registration. This confirmation is necessary so that no one can register with other people's e-mail addresses. The registrations to the style finder are logged in order to be able to prove the registration process according to the legal requirements.

Double-Opt-In-Procedure - The registration takes place in principle in a so-called Double-Opt-In-Procedure. That is, after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged. We, or our partner companies, may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for data processing is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address for this purpose alone in a blacklist (so-called "Blacklist").

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Notes on legal bases - The sending of e-mails regarding user inquiries is based on the fulfillment of pre-contractual inquiries against our partner companies, otherwise based on the consent of the recipients or, if consent is not required, based on legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was carried out in Üaccordance with the law.

Success measurement - The e-mails contain a so-called „web-beacon“, i.e. a pixel-sized file, which is retrieved when opening the e-mails from our server, or if we use a shipping service provider, from its server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are collected.

This information is used for the technical improvement of our style finder and the sending process based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the emails are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual e-mail recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of the users.

The evaluation of the e-mails and the measurement of success is carried out, subject to the express consent of the users, on the basis of legitimate interests for the purpose of using a user-friendly and secure mailing system that serves both our business interests and meets the expectations of the users.

Cancellation / Revocation - You can cancel the receipt of e-mail messages or other contact at any time, i.e. revoke your consent or otherwise object to the sending. You will find a link to cancel the receipt of e-mails at the end of each e-mail.

  • Types of data processed:We process inventory data (e-mail address, first name), registration data (time of registration, confirmation, IP address), usage data (visited contents of our online offer, opening rates of e-mails, clicks on links, including time) and content data (product-related preferences and preferences and situational characteristics) for advertising purposes in a user profile, for example, to show users product information based on their preferences.For example, to display product information to users based on their stated preferences.
  • People concerned: Users of the style finder.
  • Purposes of processing: Answering the ürequests made through the style finder, forwarding the requests to the partner companies.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:


Commercial and Business Services

We process data of our contractual and business partners, e.g. customers and of interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations, secure our rights and for the purposes of the administrative tasks associated with this information as well as the corporate organization. In this context, we only disclose the data of the contractual partners to third parties within the scope of applicable law to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the contractual partners (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, within the scope of this data protection declaration.

Which data are required for the aforementioned purposes, we inform the contractual partners before or in the course of data collection, e.g. in online forms by special marking (e.g. colors), or symbols (e.g. asterisks o.ä.), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. in principle after the expiry of 4 years, unless the data is stored in a customer account e.g. as long as they must be kept for legal reasons of archiving (e.g.., as a rule, 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the scope of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account - Contractual partners can create an account within our online offer (e.g., customer, or user account, short "customer account"). If registration of a customer account is required, contractual partners will be informed of this as well as of the details required for registration. The customer accounts are not public and cannot be indexed by search engines. In the context of registration and subsequent logins and uses of the customer account, we store the IP addresses of customers along with the access times, in order to prove the registration and to prevent any misuse of the customer account.

If customers have terminated their customer account, their data with regard to the customer account will be deleted, subject to their retention is required for legal reasons. It is the responsibility of the customer to back up their data when the customer account has been terminated.

Economic analyses and market research - For business reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., The data subjects may include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g., to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users with information, for example, about their services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take the privacy of users into account and process the data for analysis purposes as pseudonymously as possible and anonymously if possible (e.g. as aggregated data).

Comparison and mediation services - We process the information provided by interested parties as part of the comparison request for the purposes of establishing, implementing and, if necessary, terminating a contract for the mediation of offers from providers of the products or services they have requested.

We use the contact data of interested parties to specify their request with them by means of the agreed or otherwise permitted communication channel (e.g., telephone or e-mail) and to suggest suitable providers or offers to them based on the specified request. In addition, we may ask interested parties at a later date, in accordance with legal requirements, questions about the success of our brokerage services.

We process the data of the prospective customers, as well as the offerers, for the fulfillment of our contract obligations, in order to connect the inquiry of the prospective customers with the offers of the offerers fitting to it and to pass it on to appropriate offerers, and/or to suggest the offerers.

We may log the entries made in the online form sent by interested parties in order to be able to prove the existence of the contractual relationship and the consent of the interested parties in accordance with the statutory accountability obligations (Art. 5 para. 2 DSGVO). This information is stored for a period of three to four years in case we need to prove the original request (e.g. to prove the authorization to contact the interested parties).

  • Types of data processed: Inventory data (names, addresses, etc.), payment data (bank details, invoices, payment history), contact data (e-mail, telephone numbers), contract data (subject matter of contract, term, customer category), usage data (websites visited, interest in content, access times), meta/communication data (device information, IP addresses).
  • People concerned: Customers, prospects.
  • Purposes of processing: Contractual performance and service, contact requests and communication, Büro and organization procedures, management and response to requests, security measures, visit action evaluation, interest-based and behavioral marketing, profiling (creating profiles of users), conversion measurement (measuring the effectiveness of marketing measures).
  • Legal basis: Contract fulfillment and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), Consent (Art. 6 para. 1 p. 1 lit. a DSGVO).

Registration and login

Users can create a user account. As part of the registration process, the required mandatory information is provided to users and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data includes in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purposes of using the user account and its purpose.

Users may be informed by e-mail about information relevant to their user account, such as technical changes. If users have cancelled their user account, their data relating to the user account will be deleted, subject to any legal obligation to retain it. It is the responsibility of the users to save their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all data of the user stored during the term of the contract.

In the context of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.

  • Types of data processed: Inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers), content data (text entries, photographs, videos), meta/communication data (deviceäte information, IP addresses).
  • People concerned: Users (website visitors, users of online services).
  • Purposes of processing: Contractual performance and service, security measures, administration and response to requests.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

contact us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the information of the inquiring persons will be processed as far as this is necessary to answer the contact requests and any requested measures.

The response to contact requests in the context of contractual or pre-contractual relationships is made to fulfill our contractual obligations or respond to (pre)contractual inquiries and otherwise on the basis of legitimate interests in responding to the inquiries.

  • Types of data processed: Inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers), content data (text input, photographs, videos).
  • People concerned: Communication partners.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.

The data processed in the context of providing the hosting service may include all information relating to the users of our online service, which is generated in the course of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offers to browsers and all entries made within our online offer or from websites.

Email sending and hosting - The web hosting services used by us also include the sending, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders, as well as further information regarding the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not accept any responsibility for the transmission path of the e-mails between the sender and the reception on our server.

Collection of access data and log files - We ourselves (or our web hosting provider) collect data on the basis über each access to the server (so-called server log files). The server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, transmitted data volumes, notification of successful retrieval, browser type and version, the operating system of the user, referrer URL (the previously visited page) and usually IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to prevent server overload (especially in the event of abusive attacks, so-called DDoS attacks) and to ensure the utilization of the servers and optimization of their stability.

  • Types of data processed: Content data (text input, photographs, videos), Usage data (web pages visited, interest in content, access times), Meta/communication data (device information, IP addresses).
  • People concerned: Users (website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Commercial communication via mail, fax or telephone

We process personal data for the purpose of promotional communication, which can take place via various channels, such as e-mail, telephone, mail or fax. In doing so, we comply with legal requirements and obtain the necessary consents, unless the communication is permitted by law.

The recipients have the right to revoke consent given at any time or to object to promotional communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before deleting it. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

  • Types of data processed: Inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers).
  • People concerned: Communication partners.
  • Purposes of the processing: Direct marketing (by e-mail or postal mail).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Online marketing

We process personal data for online marketing purposes, which includes, in particular, the display of promotional and other content (collectively, "Content") based on the potential interests of users and measurement of its effectiveness.

For these purposes, so-called profiles of the users are created and stored in a file (so-called cookie) or similar procedures, in which the relevant information about the user for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also stored. However, we use existing IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles are usually stored in the cookies or similar procedures. These cookies can be read later, generally also on other websites that use the same online marketing process, and analyzed for purposes of displaying content, as well as supplemented with other data and stored on the server of the online marketing process provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing methods we use and the network connects the profiles of the users in the aforementioned information. We ask to note that users can make additional agreements with the providers, e.g. by consent in the context of registration.

In principle, we only receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurement, we can check which of our online marketing methods have led to a so-called conversion, i.e., for example, to a contract being concluded with us. The conversion measurement is used solely for the analysis of the success of our marketing measures.

Notes on legal bases - If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer. In this regard, we refer to the notice on the use of cookies in this privacy statement.

  • Types of data processed: Usage data (web pages visited, interest in content, access times), meta/communication data (device information, IP addresses).
  • People concerned: Users (website visitors, users of online services), interested parties.
  • Purposes of processing: tracking (interest/behavioral profiling, cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (profiling of users), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (access statistics, recognition of returning visitors).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
    • Opt-out: We refer to the data protection information of the respective providers and the opt-out options provided by the providers. If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict the functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu b) Canada: https://www.youradchoices.ca/choices c) USA: https://www.aboutads.info/choices d) Cross-territory: http://optout.aboutads.info

Services used and service providers:

  • Google Analytics: cloud storage services; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:  Privacy statement:  Security information:  Standard contractual clauses (guarantee of data protection level for processing in third countries):  Additional information on data protection: 

Presence in social networks

We maintain online presences within social networks in order to communicate with users active there or to offer information über us there.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users, for example, because it may be more difficult to enforce the rights of users. With regard to U.S. providers offering comparable guarantees of a secure level of data protection, we point out that they thereby undertake to comply with EU data protection standards.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing and the objection options (opt-out), we refer to the respective data protection declarations and information of the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, then you can contact us.

  • Types of data processed: Inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers), content data (text entries, photographs, videos), usage data (websites visited, interest in content, access times), meta/communication data (device information, IP addresses).
  • People concerned: Users (website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (interest/behavioral profiling, cookies), remarketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:


Plugins and embedded functions and content

We include functional and content elements within our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the user, because without the IP address they could not send the content to their browser. The IP address is therefore required for the presentation of this content or function. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. The pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.

Notes on legal bases - If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer. In this regard, we refer to the notice on the use of cookies in this privacy statement.

  • Types of data processed: Usage data (web pages visited, interest in content, access times), meta/communication data (device information, IP addresses).
  • People concerned: Users (website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user experience, Contractual performance and service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

  • Google Fonts: We integrate the fonts ("Google Fonts") of the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and consideration of possible licensing restrictions for their integration: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy
  • Google Maps: We integrate the maps of the service “Google Maps” of the provider Google. The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually executed within the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://maps.google.de; Privacy Policy: https://policies.google.com/privacy; Opt-out: Opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated

Planning, Organization, and Support Tools

We use services, platforms and software of other providers (hereinafter referred to as “third party providers”) for purposes of organization, administration, planning as well as provision of our services. In the selection of third-party providers and their services, we comply with the legal requirements.

In this context, personal data may be processed and stored on the servers of third-party providers. This may include various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on processes, contracts, other processes and their contents.

When users are referred to the third-party providers or their software or platforms in the course of communication, business or other relationships with us, the third-party providers may process usage data and metadata, which may be processed by them for security, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.

Notes on legal bases - If we ask users for their consent to the use of third-party providers, the legal basis for processing data for online marketing purposes is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the third-party providers has been agreed within this framework. Otherwise, the users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and user-friendly services.)

  • Types of data processed: Inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers), content data (text entries, photographs, videos), usage data (websites visited, interest in content, access times), meta/communication data (device information, IP addresses).
  • People concerned: Communication partners, users (website visitors, users of online services).
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:


Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents for processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data has ceased to apply or it is not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person.

Further information on the processing of personal data can also be found in the individual data protection notices of this privacy statement.

Adjustments and updates to the privacy statement

We ask you to inform yourself regularly about the content of our data protection statement. We adapt the data protection statement as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Rights of data subjects

  • Right of objection: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
  • Right of revocation for consents: You have the right to revoke any consents given at any time.
  • Right of access: You have the right to request confirmation as to whether data in question is being processed and to information  about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: You have the right, in accordance with the law, to request that the data concerning you be completed or that the inaccurate data concerning you be rectified.
  • Right to erasure and restriction of processing: You have the right, in accordance with the law, to request that relevant data be erased immediately, or alternatively, in accordance with the law, to request a restriction of processing. alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, valid and machine-readable format in accordance with the legal requirements, or to request their transfer to another responsible party.
  • Complaint with supervisory authority: You also have the right to file a complaint with the competent supervisory authority in accordance with the statutory requirements.

Definitions of terms

This section provides you with an overview of the terms used in this privacy statement. Many of the terms are taken from the law and defined primarily in Art. 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

    Conversion tracking is a method used to determine the effectiveness of marketing activities. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website (e.g., we can thus track whether the ads we placed on other websites were successful)
  • IP masking - The term „IP masking” is used to describe a method in which the last octet, i.e. the last two numbers of an IP address are deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymization of processing methods, especially in online marketing.
  • Interest-based and behavior-based marketing - We speak of interest-based and/or behavior-based marketing when the potential interest of users in advertisements and other content is predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting and staying on certain websites, buying behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
    • Conversion measurement is a method of determining the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website (e.g., we can thus track whether the ads we placed on other websites were successful). Profiling is any automated processing of personal data which consists in using such personal data to identify certain personal aspects relating to a natural person (depending on the type of profiling, this may include information relating to age, gender, location and movement data, interaction with websites and their content, shopping behavior, social interactions, etc.);(depending on the type of profiling, this may include information regarding age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people), to analyze, evaluate or to predict them (e.g. interests in certain content or the use of certain services).e.g. interests in certain content or products, click behavior on a website or location). For profiling purposes, cookies and web beacons are often used.
  • Range measurement - Range measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as content of web pages. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better optimize the content of the website to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing - From „Remarketing“, or „Retargeting“ one speaks, if e.g. for advertising purposes is noted, für which products a user on a web page was interested, in order to remind the user on other web pages of these products, e.g. in advertisements.
  • Tracking - We speak of „tracking“ when the behavior of users ücan be tracked across several online offers. In this case, behavioral and interest information is usually stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that presumably correspond to their interests.
  • Processing - "processing" is any operation or series of operations performed with or without the aid of automated processes in connection with personal data. The term is broad and includes virtually any handling of data, whether it be collection, analysis, storage, transmission or deletion.